Burn The Fat - Feed The Muscle (BFFM)

The following information (points A - H) was obtained from the author's website:

A. Author: Tom Venuto

B. Profession and credentials of author: Lifetime Natural Bodybuilder, certified strength and conditioning specialist (CSCS) and a certified personal trainer (NSCA-CPT). Tom also has a BSc. degree in exercise science, he is a member of the International Society for Sports Nutrition (ISSN), the American College of Sports Medicine (ACSM) and the National Strength And Conditioning Association (NSCA). He won three state and three regional championships. He has even gone as far as 2nd place in the Mr. Natural USA and 2nd in the Mr. Natural North America contests.

C. Price: $39.95

D. Money back guarantee: 60-day money back guarantee.

E. Summary of eBook contents:

• Why there's so much conflicting advice on training and nutrition - and how you can save money by learning to instantly recognize marketing hype, false advertising, phony weight loss claims and B.S.
• Why 95% of all diets fail and the exact, detailed steps you must take to be in the successful 5% and stay there!
• Why it's physiologically impossible for conventional diets to ever work. It's a metabolism-saver for chronic dieters.
• Discover the top twelve worst foods you should never eat.
• Discover the top twelve best foods you should eat all the time.
• Learn how to break through any fat loss plateau - even if you've been stuck at the same weight for years. It contains 10 fool-proof methods that work like magic every time.
• Why dieting below your critical calorie level can cause serious damage to your metabolism and actually make you fatter and how to know when you're in the danger zone. Learn the precise calculations for your optimal calorie level because it's different for everyone.
• Why eating certain "good" fats can actually speed up fat loss and increase your energy levels and precisely how much of them you need for optimal effects.
• Why this one group of foods will almost never be stored as body fat and how to take maximum advantage of other "negative calorie foods".
• Learn how to crank up your metabolism and turn your body into a food-incinerating, fat-melting human blast furnace. The book reveals easy metabolism-boosting techniques.
• Discover how food manufacturers are getting away with murder by lying to you on nutrition labels. Learn the two crucial places you must look on a food label to make sure the wool's not being pulled over your eyes.
• Why counting total grams of fat is an antiquated weight loss technique and what you should do instead.
• Learn how to eat 50% more calories without storing an ounce as fat an often overlooked strategy.
• Discover the #1 reason why most people can't drop the last 10 -20 lbs of ab flab and how you can lose it with ease. Furthermore, learn how to get hyper-ripped and rock-hard like a bodybuilder or fitness model.
• It contains important lessons you can learn from the Zone and Atkins diet, including the reasons why most people fail on both of these diets in the long run.
• What the supplement companies hope you never find out about powdered and liquid meal replacements drinks.
• Learn a simple method to increase the fat burning effects of your cardio workout by up to 300%.
• Discover the bodybuilder's secret fat burning weapon.
• Learn about the one food combination that you should never eat.
• Learn which body type classification you are and how to eat right for your body type in order to loose body fat more effectively.
• Find out what is the cardinal sin of nutrition almost everyone is guilty of, which causes your muscle to shrink, while also slowing down your thyroid and decreasing your metabolic rate.
• Learn how to boost your energy levels higher than you ever thought possible.
• Discover the #1 most effective way to burn body fat ever.
• Discover dozens of the best-kept fat loss secrets of bodybuilders and fitness models that almost nobody knows about, compiled by a 14-year, rare study of the most "ripped" athletes on earth.
• Learn why certain group exercise classes and athletic activities are not effective fat burners.
• Discover the three critical factors that determine whether you'll lose muscle while dieting and how the slightest nutritional "tweak" can guarantee you keep every ounce of precious lean body mass while you're dieting.
• Learn a quick test to determine your true ideal weight (Not body mass index).
• Learn why some people always seem to gain back the fat they've lost and how to guarantee you keep it off for good.
• Learn the single most important thing you must do before you even set foot in a gym or start any fat loss program.
• Learn 7 strategies to make sure your body never goes into "starvation mode" and the one thing you must do immediately if you suspect it's already happened to you.
• Learn what to do when you've tried everything and the stubborn fat still won't come off.
• Learn why you'll never get the whole truth about supplements from any magazine.
• Discover the secrets of meal frequency and timing that will amplify your body's natural rate of calorie-burning.
• Learn how to get your body burning fat around the clock even while you're sleeping.
• Discover the "overlooked" nutrient that can instantly boost your muscle contractile strength by 10-15%, increase your capacity for prolonged aerobic exercise by an average of 25% and stimulate your cellular machinery to burn fat for fuel more efficiently.
• Learn why this "almost magical" combination of three types of food will boost your metabolism for maximum fat loss, increase lean body mass and send your energy levels skyrocketing.
• Learn why you will almost always fail to keep the fat off permanently if you use a conventional low carbohydrate diet.
• Discover how a "unique new spin" on the old low carb diet can increase your rate of fat loss to the maximum possible without muscle loss or metabolic downgrade.
• Learn the truth about how much cardio you really need to lose body fat and when you should do it for maximum impact.
• Learn everything you ever wanted to know about weight training for fat loss, including detailed answers to the 27 most frequently asked questions.
• It contains four weight training programs designed to fit your schedule and experience level - plus a "conservative" routine for "time-crunched" people who can't train as often as they'd like to, mapped out for you day by day.
• The book also explains some highly effective fat-slashing cardio routines.
• Learn the psychology of permanent fat loss. Discover goal setting and motivation tactics that program your subconscious mind for massive success, techniques that NFL, NBA, MLB and Olympic champions pay sports psychologists hundreds of dollars an hour to learn.
• Discover the psychological reason why most people sabotage themselves, just when their diets are beginning to work and how to make sure this never happens to you.

F. Other comments made by the author

• Burn the Fat Feed the Muscle is so much more than just an "e-book" - it's a complete system for sure-fire success - possibly the most comprehensive nutrition system for fat loss ever developed. No hype, no B.S., no gimmicks - just the facts you need to know to get lean.
• This is not a quick fix, so don't expect "overnight results," but when the results do come - look out. You'll notice the first changes start to happen the very first week. By the third week, you'll be leaner, harder and more muscular - lean enough that others will take notice and wonder what you're doing to look so good.

G. Free bonus material

• Foods That Burn Fat - In this popular bonus report, you'll learn exactly which foods "burn fat" and speed up your metabolism - without having to cut calories drastically.
• Foods That Turn To Fat - In this report you'll discover which foods are most likely to turn to unattractive, mushy body fat, including the deadly fat-storing foods that you should almost never eat.
• The A food B food lecture: How to get good grades on your food choices - A "grading" system to rate your food choices.
• Free updates to the Burn the Fat, Feed the Muscle e-book (Valued at $197.00).
• Free subscription to the Burn The Fat Clients - Only Newsletter and The Burn The Fat Weekly Fat Loss Tips Ezine (Valued at $147.00/yr).
• How To Measure Your Body Fat in The Privacy of Your Own Home, by Tom Venuto (Valued at $19.95) - A short eBook explaining the difference between your fat mass and your lean body mass and teaching you to measure your own body fat with super-high precision.

H. Year of first publication: 2003

The following information (points 1 - 8) is what readers, reviewers and other 3rd parties have to say about Tom Venuto and his "Burn The Fat - Feed The Muscle" eBook:

1. A forum discussion about Burn The Fat - Feed The Muscle at Calorie-Count.com
   22 July 2007 - "PS: I ran into problems trying to purchase the book and emailed the web site support. Fixed the problem myself by temporarily disabling my super picky A-V Security program. The cool part is how surprised I was to get an email reply from Tom himself !!!" -- jd_2007
   
   16 July 2007 - "BTW, two things that are important to note:
   * Many web programs are really come-ons to sell you a line of supplements or equipment later. Venuto has nothing like that to sell. He does have a pay "members only" web site, and that appears to be his only "back end" promotion. The marketing for that is much less obnoxious, and he says up-front that all the info you need is in the book you already bought. I didn't buy a membership, so can't say more about that.
   * I bought the ebook about 3 months ago, and so far have received no new related spam, so I believe he's not selling my email address either." -- tgpish
   
   15 July 2007 - "I have downloaded the book, and I find the information very useful. It is, however, a LOT of information, so it's taking me a while to digest it all. It seems to follow sound principles, and give some good advice on a lot of weight-loss vs fat-loss principles, which is what I was looking for (who wants to lose muscle?). It's very comprehensive, and a good one to have in your library, IMHO." -- zarelha
   
   
2. The other thing is, BFFM is NOT a quick-fix - nor is it easy. Sounds like typical fat loss really, and BFFM makes no false promises. The program requires motivation. Also I find the concept of getting obsessive over calories, grams, portion size to be tiresome - but it is something you will need to do to get a handle on the amounts of food that work for you." -- Diet-Blog.com
   
   28 February 2007 - "I recommend BFFM to all the visitors to my site as I believe that this book stand apart from all the other diet and weight loss book on the market today." -- www.top-weightloss-site.com
   
   25 June 2007 - "I've talked to Tom V personally on a number of occasions and I can vouch for his approach to both business and fitness... If you're looking for a great resource... you really can't go wrong IF you put it use :)" -- Brad H
   
   5 December 2006 - "This is EXACTLY the same regimine [sic] that Cliff Sheats wrote about in his 1992 book LEAN BODIES. SAME philosophy, science, meal plans, recipes...SAME CONCEPT." -- sulay
   
   23 September 2006 - "I like to think of BFFM as a collection of things you can do to accelerate natural fat loss. Just include as many of its suggestions as you can." -- Ryan
   
   4 May 2006 - "I bought bffm over a year ago. Of all the "programs" I tried, this one had the greatest effect. The guy is up-front and honest about it (fat loss is simple, but it's not easy!)" -- Joe
   
   
3. An interesting discussion about Burn The Fat, with a lot of positive feedback from people who bought it.
   15 August 2005 - "The great thing about this ebook is that it doesnt tell you anything new but tells it in a new way. Most of the stuff you know but you dont know why or the details. It explains everything in a clear concise way. I am at chapter 15 and i feel like it has changed the way i see food." -- terri
   
   01 April 2005 - "I have gone through two sites, basically for advice on this topic... This book has a lot of reasoning behind the practices that we have heard a lot about. His discussion about carbs is extrememly valuable. So is his advice on supplemental workout foods and liquid calories. These were things I had not considered to be factor in body metabolism." -- jagorny
   
   07 March 2005 - "Just finished reading it (I actually got it because of the review on this forum!). Overall a really good book. I don't have much to add since mda1125 did such a wonderful job. Like other's have said, this information is already out there, Tom Venuto just did a good job of putting it together." -- Cymer
   
   12 Feb 2005 - "I just picked up my copy of BFFM from Kinko's this afternoon... I am on Chapter 4 and I am just enthralled in it... I have been doing BFL challenges which I start week 12 on Monday and then I will be taking a week off and getting things ready for a BFFM format... I am pumped!!! Thanks for this thread... I fully agree about the wonderful e-book that it is!" -- Juls
   
   11 Feb 2005 - "Hey there, buying BTFFTM last November basically changed everything around my eating and my training and my weight loss and my goals. It's very readable and has essential information about goal setting (which I believe is essential for long-term meaningful maintenance), diets, nutrition, fat loss vs weight loss, training. -- SmileNodDream
   
   07 Feb 2005 - "It does have a little bit of a workout but nothing like Max-OT, AtoZ Fitness or Optimum Anabolics. Those are full featured training programs. BFFM is more about nutrition. You can read BFFM, and apply it to every single program you'll ever find. It is basic nutrition as well as how to eat fundamentals. It applies to every program out there.
   -- Marc David
   
   
4. Dec 2004 - "Burn the fat, Feed the Muscle is probably the best book I've read in my life." -- Rob Cooper, FormerFatguy.com
   
   
5. 07 August 2003 - An in depth review by Marc David.
   17 November 2003 - Review by Marc David continues.
   
   
6. * Burn the Fat Feed the Muscle is truthful, unbiased and objective.
   * Burn the Fat, Feed the Muscle is not a very low calorie or starvation diet.
   * Burn the Fat, Feed the Muscle is not just a nutrition program; it merges nutrition with exercise -- a combination essential for permanent fat loss.
   * Burn the Fat, Feed the Muscle is not a generic "one-size-fits-all" program - it's individualized for your goals and your body type.
   * Burn the Fat, Feed the Muscle is based on real food you can find right in your local supermarket - no supplements or shakes are required.
   * Burn the Fat, Feed the Muscle is based on real world results.
   -- Marc David, www.freedomfly.net
   
   
7. An online group of people using Tom Venuto's Burn The Fat Feed - The Muscle.
   
   
8. "Overall, I would rate this instructional manual, (Burn the Fat, Feed the Muscle) an 8.5 out of 10. If you have the ability to motivate yourself and take action by reading a manual, then the price for this product of $39 is a great value."
   -- Mike Matthews, Staff Member, SeniorFitness.com
   
   

Burn The Fat - Feed The Muscle (BFFM)
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